CV tips

4 Ways to use marketing to improve your job hunt.

Taking the marketing approach on your job hunt will improve your presentation and increase your chances of success. There is more to a job application than just sending your information to a company and hope for the best. Applying marketing will give you more insight in all aspects of the job application process and it will help you improve your presentation. As a marketing student one of the first things you learns is the marketing mix, also known as the 4 Ps; Product, Price, Place and Promotion. These four words represent key elements of marketing. What product are you selling, for what price, at what (market) place and how are you promoting it? Marketers are constantly tweaking these four elements in order to meet the needs of customers and to stand out from competitors.

You don’t have to be a marketing specialist to be able to apply this to you job application. Applying the marketing mix will get you better insight in every aspect of hiring process. Getting hired is all about convincing your future employer that you have what it takes to get the job done and that you are the best choice out of all other applicants.


  1. Product: You are the product that you are selling at your job application.

Getting hired is a business agreement between two parties. The company has a need (work that has to be done) which they are willing to pay for in salary. You can offer them what they need. But most likely you are not the only one.

Seeing yourself as a product will help you to get an overview of your specifications and it will help you to distinguish yourself from other candidates. Ask critical questions to yourself. Do you know what your key specifications are? What is your unique selling point? It’s important to get a complete overview of all your specifications. Don’t just think about the standard specifications like education and experience. Think about your personal specifications as well; your personal characteristics, your network, your personal skills. A clear insight in your specifications will make it easier for you to successfully sell yourself.


  1. Price: Know your value.

Negotiating about your salary during your job application feels uncomfortable for most people. Afraid to ask too much and blow the chance of getting the job. But you don’t want to go low because it will leave you frustrated every time you see your paycheck. Know your value before you start the job application. You can check average wages for most positions on websites like this one:

Remember to keep the secondary benefits in mind.  Make an estimate of the value of certain benefits. Set a preferred salary and an absolute minimum before you start any negotiations.


  1. Place: Where is your market.

Nobody likes to commute for hours every day. So you are looking for a job close to home, easy to reach. But take a good look at this area. Is this the area where the most job openings in your field of work are? How big is the competition for these jobs in that specific area? Looking beyond your preferred area can open a window of new opportunities. Not just for finding more job openings or avoiding massive competition from other candidates. That dream job opportunity you have been waiting for, that chance to really advance your career may be just outside your preferred area. Everybody has a dream job for which we would travel the world if needed. The chances of finding that dream job just around the corner are very slim.


  1. Promotion: Stand out from other candidates.

Promoting yourself is crucial for your job hunt. It is not enough just to send your information. You need to promote your skills, your experience, your personality. You  need to distinguish yourself from other candidates, you need to convince the company that you are the perfect candidate for the job. Your cv or resume is the first thing a recruiter will look at, it is the first impression you make. Not only do you need to make sure to promote all your unique selling points on your cv, pay attention to the lay-out and design of your cv as well. A well designed lay-out will give your cv an extra professional edge and it will help your cv stand out from those of other candidates. In our web shop you will find templates that will make your cv stand out, without losing your professional appearance.


Taking a closer look at every part of the hiring process will give you better insight and can improve your chances of success. It’s maybe uncomfortable to see yourself as a product. Nobody wants to be treated as a product. But to gain better understanding it is necessary to take a look at yourself from the outside. It will enable you to make a honest analysis that will lead to more insight in your position in the job market and it will give you clear action points to improve your chances.



(Image source: Alec Fuller)



Carl Havermans

GoSumo is part of De Leydsche, based in the Netherlands. Besides designing cv templates we have been rewriting cv’s for our customers in the Netherlands and Belgium since 2013. In these 5 years of cv writing and designing we have rewritten cv’s for all professional levels, from graduates to top level managers.